Imagine
a volunteer group that provides its own operating funds and helps generate
a profit for the organization to which they belong.
In 1985 the Stratford Friends of the Festival began with a mandate
to help the festival save money using volunteers to provide vital services
for the theatre.
When Friends began 12 years ago there were 50 members. Today there
are around 140 members that give their time to help promote the theatre.
There are no restrictions on age with members ranging from 18 to whatever,
said Friends president Marjory Kilgour.
"We help out by providing services for the theatre on a volunteer base,"
Kilgour said.
"Members are responsible for backstage and costume warehouse tours,
provide a number of front-line patron services, help with selling in the
bookstore and assist patrons by operating an information booth in the front
lobby."
According to the Friend's
Constitution, their fundamental purpose is to "promote interest in and
knowledge of the theatre by such means as may be appropriate, with the
ultimate objective of helping to develop and maintain a responsive audience
for performances of the Festival."
Although the Friends help out in many areas, their biggest role is
conducting and organizing tours of the Festival Theatre and the warehouse.
In 1995/96, the Friends led 19,423 visitors
through 697 tours generating revenue of $71,626 for the festival. In 1996,
Kilgour said the numbers rose to 21,000 visitors through 768 tours.
"As far as the money raised on the tours, all that money goes towards
the festival," explained retired school teacher and Friends volunteer
Walter Mollins.
"It's a big effort when you think of what we do and the support they
give to the theatre is amazing when you think of 21,000 multiplied by $4
or $5, it's quite a lot."
For some volunteers, being a tour guide comes naturally and can
be one of the most rewarding experiences.
"I've learned a lot and every tour is different," said Mollins who
volunteered 87 hours last summer mostly as a guide.
"The response of the group that you're doing the tour with is always
different so you have to change the tours according to the interests of
the people and change the tours according to reactions."
Although Friends are
a voluntary group, they are expected to follow some guidelines after
becoming a member.
"We like to say that volunteers are required to work a minimum of
20 hours per year because we don't want people to join for a social
club," said Friends vice-president Laura Pogson.
"We want to maintain our identity as a working group."
With a 20 hour commitment, volunteers are encouraged to work as much
as they can but never pushed into working too many hours.
"One of the things that I am very conscious of is that volunteers
are not overworked," said Pogson.
"Some people don't know how to regulate their own schedule and that
can sometimes be a problem.
Membership to Friends also requires a $20 fee for first year applicants
and $10 yearly.
All membership fees are used to cover operating costs during the mail-outs
and social functions such as barbecues or dinners.
For some members, Friends
allows them to help support the theatre in their own way.
"I really love the festival and I haven't got as much money to give
to it as I could," said Stratford school teacher and five year volunteer
Pat Wilby.
"Giving time is just as good or second best."
Not a year-long commitment, being a member of Friends does require
spending time at the theatre for the duration of the performances.
"As soon as the student performances start that's when we start doing
it," Wilby said.
"There are also those that do the tours all year round because you
can call up and ask for a tour anytime."
For Mollins, a 10 year member and one of the year-round tour guides,
the Friends provide an opportunity to learn about the theatre.
"People probably get involved for a lot of different reasons and I
know my reason was that we've been very fond of this theatre and I enjoy
it's history," he said.
"Just the general enjoyment of giving tours, that's what I like most
and really do enjoy it."
"I think it's the personal satisfaction that I derive out of
making a contribution with something I feel I can do," said Pogson, "that
is tour guiding."
In
1996, Friends of the Festival were nominated and won an Outstanding Achievement
Award for Voluntarism from the Ontario government.
According to criteria from the Ministry of Citizenship, Culture and
Recreation, the award is presented to individuals, non-profit organizations
and businesses. It acknowledges major contributions to volunteerism and
are chosen with the view that they will act as valuable examples for volunteers
throughout the province.
Patron Services Manager Susan Benton was responsible for submitting
the nomination and described at length the achievements of Friends. In
her letter to the awards committee, Benton wrote how "each year the number
of hours volunteered at the Festival goes up significantly (approximately
400 each year).
"The Friends worked over 2,600 shifts for over 4,300 hours of assistance
in 1995," according to Benton.
"The increase in hours reflects the enthusiasm of the Friends
for taking on new duties."
One of those new duties included hosting the Shakespeare Theatre Association
of America's annual conference in January of 1996.
"A good deal of the success and smooth operation of the three days
of panel discussions, tours and entertainment can be attributed to the
Friends' diligence and hard work," noted Benton.
The trend for Friends'
additional support continued in 1996 said Kilgour, as they worked
a total of 5,200 hours and 1,100 shifts in general activities. Although
the festival season doesn't begin until mid-May each year, Friends generally
meet about once every month for educational seminars, said Kilgour.
"During these seminars, departments fill the Friends in on what goes
on behind the scenes," Kilgour explained. "We see first hand what goes
into making props and costumes."
In her letter to the awards committee, Benton reinforced Kilgour's comments
discussing the Friends' year-round commitment to the theatre.
"The first step of the process begins in the off-season," Benton
wrote."Friends attend monthly education sessions organized by the
education committee and presented by staff of the Festival.
"These sessions take an in-depth look at sound, lighting, music, stage
management, fight direction, costuming and prop making," Benton wrote.
Outside their commitment to events during the season, the Friends also
provide support in all areas of the Annual Open House, wrote Benton.
The event held every March attracts nearly 2,000 people and
attracts a great deal of positive publicity and community support for the
Festival."The Friends of the Festival are here
because they love the Festival and it shows in the manner in which they
handle visitors," added Benton in her letter to the awards committee. "The
service they provide is excellent because they have the best interests
of the theatre at heart."
Matthew J. Shurrie,
BA
Sports Reporter
Orangeville Citizen
Orangeville, Ontario, CANADA |